We advocate for the welfare of our Members as they transform lives through financial access


Ensuring a strong future for Digital
Financial Service Providers

The Digital Financial Services Association of Kenya (DFSAK), is a new member organization incorporated in 2019 bringing together the leading digital-first loan providers and associated stakeholders to facilitate mutual growth in the digital lending sector in Kenya. The main objective of the organization is to set ethical and professional standards in the industry, to collaborate with policy makers and other stakeholders in addressing industry issues, contribute to knowledge and learning and to drive the overall growth of the digital lending and fintech sector in line with the Economic Pillar of the Vision 2030, MTP III and the Sustainable Development Goals (SDG 8, 9 and 10).

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Why we are seizing the benefits of innovation
through fintech in growing markets

1. Seamless Processes

Digital lending platforms
automate the whole loan
origination process right from customer onboarding to loan disbursal. Post-disbursal cycle
is also efficiently carried out
through the same platform.

2. Rich Customer Experience

The ease of onboarding when
seeking a loan and filling out
forms without hassles enriches
the experience for the end
consumer on multi-channel
platforms that can be accessed
at any time.

3. Quick-to-market Products

Our members offer customers innovative and quick-to-market loan products with scalability, by syncing
and verifying data retrieved from borrowers using AI tools and third-party API integration from
touchpoints like CRBs.


Traditionally in lending, the average time-to-decision for individual unsecured loans was a painstaking 2-3 weeks, while the average time-to-cash was nearly 3 weeks to a month plus. Fast-forward to 2019, and the Kenyan money ecosystem embraced the digital-lending revolution, bringing time-to-cash down to just a few minutes. The demand then led to an influx of digital lenders across the value-chain, bringing with it a host of challenges and misconceptions, including the unfortunate emergence of predatory lending and other malpractices.

As DFSAK, our role is to moderate and collaborate, to ensure a professionally managed industry that we can protect and advocate for. Our resolve is to support our Members through successful transformations that improve peoples' lives, as well as enhance Digital Lenders' revenue growth and achieve significant cost savings. What digital lenders are doing in Kenya, is at best, life-changing and epic.

This innovative approach has increased inclusion, loan applications, higher win rates, and better pricing. At the heart of this revolution, we have seen rich customer relationships that have successfully digitized the credit journey by creating a big-picture opportunity to deliver a fundamental step change in finance and performance. To this end, we have made it our mission to facilitate and support our Members through the tides of this digital shift, at every turn.

We are DFSAK, the official voice of Digital Financial Service Providers.

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Our Members

The Association launched in early 2019 with 11 founding members including including Tala, Alternative Circle, Stawika Capital, Zenka Finance, Okolea, Lpesa, Four Kings Investment, Kuwazo Capital and Finance Plan. Membership is growing and new applications are under consideration. Download Our Code of Conduct ⬇

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Register interest in joining DFSAK

DFSAK welcomes lenders compliant with our code of conduct to submit their contact information and a member of DFSAK will follow up with you. 
Download Our Code of Conduct ➔

Get in Touch

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